For the entire month of July, the Los Angeles-based What Can I Do? campaign – a grassroots movement which raises awareness about homelessness through art and social action – is shining a spotlight on United Way and the impact of its work on the community.
Aside from showcasing a poignant portrait by photographer Lee Jeffries, the website also encourages visitors to get involved with the organization’s mission to Create Pathways Out of Poverty for the residents of L.A. County by giving, advocating and volunteering.
Founded by filmmaker Rachel Fleischer and outreach coordinator Samantha Shada, WCID aims to create an open dialogue on the issue of homelessness, promote worthwhile initiatives such as UWGLA’s Home for Good action plan to end chronic and veteran homelessness and provide the general public with opportunities to make a real difference.
According to Fleischer, “I was very eager to feature the wonderful work of United Way because they are wholeheartedly committed to understanding what causes poverty and homelessness and using that information to affect permanent change in the lives of everyone they help.”