Senior Events Manager


The Senior Events Manager is responsible for working effectively with multiple internal/external stakeholders including corporate partners, individual donors, civic leaders, VIPs/celebrities, mass-market audiences, vendor partners and cross-functional teams. The Senior Events Manager will primarily focus on UWGLA’s large-scale event activations (e.g., HomeWalk and Women’s Summit) and leading corporate partner event sponsorships to deliver excellent event programs that drive successful results against established objectives, timelines and fundraising goals. This is a fundraising role reporting to the Director, Marketing & Events.  Fundamental to the role for success is seamless integration and collaboration with the UWGLA Marketing Team to enhance and execute event programs.

The Senior Events Manager will play a critical role in the strategic development, implementation and day-to-day management of UWGLA’s leading events portfolio to ensure donor satisfaction; from concept to completion; taking into consideration the impact event marketing has on donor relations, engagement and fundraising.



  • Manage all aspects of events and programs including: project planning, event concepts/logistics, budgets, communications, production, site planning, vendor management, event staffing, event communications, run of show programs, event speakers, scripts and keynotes, creative problem-solving, analysis and reporting, and flawless execution day of event.
  • Lead implementation of and help create systems, policies and procedures for effective event management, fundraising, recruitment and retention of event participants, partners, and sponsors
  • Develop online and offline communications materials supporting events and key donor activations
  • Create and manage accurate records of event participation and attendance, partnering with the CRM team
  • Develop strategic relationships with venues, vendors, corporate partners, sponsors, key stakeholders, etc.
  • Work with Director, Marketing & Events and other key stakeholders on event strategies as part of an overall marketing and donor engagement strategy, contributing innovative ideas, concepts and tactics
  • Work with the Director, Marketing & Events and other key stakeholders to determine goals and KPIs, and track progress against goals.
  • Develop a deep understanding of UWGLA’s brand, mission, and positioning to ensure that all materials leverage the brand and communicate key messaging clearly and effectively.
  • Review all vendor contracts/pricing and effectively negotiate and secure in-kind donations when needed.
  • Manage revenue and profitability associated with events.
  • Serve as the lead staff member executing HomeWalk, a 5K run/walk with event attendance of 12K+; and Women’s Summit, a day-long summit promoting the power of women as change-makers connecting leading female influencers in business, entertainment and the civic community. Core event functions for UWGLA’s marquis events are summarized below:
  • HomeWalk responsibilities include:
    • Oversight and management of all event elements and project management responsibilities, including fundraising elements.
    • Collaboration with key cross-functional teams and event partners (e.g., CRM, Engagement).
    • Partner with the Events Manager with recruitment and fundraising strategies, developing/maintaining strong partnerships, managing Donor Drive (UWGLA fundraising platform), and in-depth analysis on fundraising, partnerships, attendance, and media coverage.
    • Lead HomeWalk communications with walkers, teams, VIPS, sponsors and staff as they pertain to fundraising/recruitment and logistics; ensure timely and consistent communication.
    • Other duties and responsibilities as assigned.
  • Women’s Summit responsibilities include but are not limited to:
    • Lead the development of event concept/theme, marketing communications, sponsorship activity, table sales, and event analysis.
    • Management of all event elements overseeing all project management responsibilities
    • Collaboration with key cross-functional teams and event partners (e.g., CRM, Engagement)
    • Other duties and responsibilities as assigned.



  • Bachelor’s degree required
  • Minimum 7 years of experience in event production, ranging from large-scale to intimate.  Experience with fundraising events highly preferred.
  • Minimum 5 years in event marketing, brand/consumer marketing, and/or public relations
  • Prior non-profit fundraising or experience working with major donors and board members a plus
  • Strong analytical and problem-solving skills including proven ability to manage ROI (quantitative/qualitative) and measure success
  • A proactive, highly organized and self-motivated individual, able to oversee the timely and first-rate execution and ability to work under to pressure to adhere to tight last minute deadlines
  • Big picture thinker with precision focus on details
  • Self-motivated and independent, with strong sense of focus and organization
  • Effective relationship building skills with key constituents such as internal colleagues, company executives, board members, corporate partners and sponsors, external vendors, etc.
  • Strong verbal and written communications skills
  • Enthusiastic team player with the flexibility to re-prioritize, multi-task and switch tasks fluidly
  • Ability to deal with ambiguity and create frameworks and plans to solve unstructured problems
  • Must thrive under pressure and be able to accept constructive feedback
  • Willing to occasionally work late nights or weekends during crunch times to meet business needs
  • Superior knowledge of Microsoft Office (Word, Outlook, PowerPoint and Excel) is essential


Interested candidates please email a cover letter, resume, and salary history, with the “Senior Events Manager” position title in the Subject line, to Hiring Recruiter at

No phone calls please.


United Way of Greater Los Angeles is an equal opportunity employer.  We are committed to providing equal employment opportunity for all applicants and employees regardless of race, color, religion, creed, gender, national origin, ancestry, marital status, sexual orientation, age, citizenship status, physical or mental disability, medical condition, or status as a veteran.   Employment decisions are based on merit, qualifications, abilities and business needs.