The Tuesday after Thanksgiving isn’t just another day to chow down on leftovers, it’s also a chance to break from the consumerism of Black Friday and Cyber Monday by celebrating the only annual holiday dedicated to giving back where it’s needed most.

Started seven years ago by the Belfer Center for Innovation & Social Impact in NYC’s 92nd Street Y and the United Nations Foundation, #GivingTuesday is designed to “connect diverse groups of individuals, communities, and organizations around the world for one common purpose: to celebrate and encourage giving.” For their inaugural year, they partnered with Mashable, a popular technology news website, to spread the word.

#GivingTuesday doesn’t just encourage giving, it harnesses the power of social media to spread real change in communities all over the world. It has grown significantly since its first year and in 2017 alone, encouraged more than $300M in online donations for organizations in over 150 countries.

This #GivingTuesday, we have a goal of raising $20,000 to help support low-income Angelenos affected by the recent wildfires in Southern California.

During the recent wildfires, people who were already struggling to hold onto jobs and homes lost everything. When you participate in Giving Tuesday, you will open up doors, literally, for Angelenos who now have to rebuild their lives from the ground up.

Last year, Sylvia* was a housekeeper in Los Angeles County. But when the Creek Fire broke out and buses stopped running, she couldn’t get to work for an entire week. As soon as she was able to return, she found that the homeowners had abandoned the property and left no word where they had gone, nor how to reach them.

She was out of work for months and at risk for falling into homelessness, until she applied for aid through an organization funded by United Way of Greater Los Angeles’ Southern California Wildfire and Mudslide Relief Fund.

Last year’s fires were devastating, but the damage caused by this year’s Woolsey and Hill fires will greatly exceed it. When you participate in Giving Tuesday, you will open up doors, literally, for those who have to rebuild their lives from the ground up.

If you’re interested in supporting our goal and donating on Tuesday, November 27 and tell your friends on social media using the hashtag, #GivingTuesday.

*Due to keeping her identity anonymous, Sylvia is not her real name.